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Brand PR in the new age of discovery

Tuesday 24th February 2026 | 4pm–4:35pm
Online

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Search isn’t where discovery begins anymore.

In the new age of AI discovery, the rules of visibility have changed. Traditional search is no longer the starting point; instead, AI systems prioritise brands built on earned trust and consistent third-party validation.

Join us as we challenge the old marketing playbook and explore how if your brand is not being cited, it risks becoming invisible to the AI algorithms that are now resolving–rather than referring–customer queries.

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Brand PR in the new age of discovery Tuesday 24th February 2026 4–435pm Online (2)

Meet your speaker and host

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    Speaker

    Martyn Gettings
    Head of PR

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    Host

    Martin Stone
    Managing director

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What you'll learn from the webinar

  • A clear model: Understand how discovery works now, moving from a click-based to a trust-driven economy.
  • The PR imperative: Grasp why brand PR is the critical foundation that underpins all other channels, creating the trust inputs that performance marketing spends.
  • Practical steps: Learn how to systematically build a "killer piece of proof" – a trust asset that systems recognise and others cite – to make your brand visible and memorable in AI search.
  • Strategy integration: See why integrating brand PR, digital PR, and SEO is no longer optional but the only way to build the authority AI relies on for accurate, consistent surfacing.

Audience feedback from ThinkTank Nottingham:

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The webinar is free to attend. Please sign up using the form to the right.